Why is freedom attractive? Because creativity is attractive and freedom means the space to be creative.
Why is creativity attractive? Because experience is attractive and creativity is the positive use of the imagination to create experiences which our emotions grasp for.
Compare Paris to New York. When we first think of it, Paris is the more attractive city – with its cafes, landscapes and romantic overtone. But with further reflection we recognise the beauty of New York may be greater. This on account of the aesthetic value we see in its mythos of freedom: New York is a beacon of individual freedom, a place where you can create a life – make something of yourself. That is beautiful.